02 The system we run for our own sales
Outbound lead engine
What we read first
What is moving in your industry and inside each company: who is hiring, who raised money, who has a new leader. We write when there is a reason to, and we work out the best move before anyone sends a word.
We find the companies that fit and the people inside them who make the decision, check every email address before it is used, and write to each person about something true of their business. Follow-ups, and LinkedIn outreach from your own account, run on a schedule. When someone replies, the answer goes back fast and the meeting goes on your calendar.
One company, through the sequence
- Day 0A reason to write spotted, decision maker found, email checked
- Day 1First email, about one thing true of their business
- Day 3LinkedIn connection, from your account
- Day 5Follow-up
- Day 9Last follow-up
- ReplyA meeting on your calendar
An example. We set the timing and the channels with you.